Studies show that actual levels of substance use are much lower than teens perceive them to be. The MOST Teens Don’t Use campaign features positive statistics about Livingston County middle and high school students which illustrate that MOST teens are not use substances. The campaign uses actual student-generated data from the Livingston County Michigan Profile for Healthy Youth (MiPHY) Survey. MiPHY is an online, anonymous student survey developed by the Michigan Department of Education (MDE) in collaboration with the Michigan Department of Community Health (MDCH). This data is used to create messages that inform people and students within the Livingston County community that MOST Teens Don’t Use. The community follows a standard calendar so that messages are delivered to churches, libraries, and community organizations across the county. The campaign is also implemented in all Livingston County public middle and high schools. The MOST Teens Don’t Use campaign touches on alcohol, tobacco, marijuana, and prescription drugs. Additionally, rack cards targeting parents and community members are distributed throughout the year. For more information about MOST Teens Don’t Use, please contact Karen Bergbower and Associates at 810-225-9550.